So, have we arrived at a customer segment now? The answer is No. We have got a section of homogeneous customers who have similar needs but we have still not touched the second half of the definition i.e. “which can be satisfied through similar distribution channels". I am not touching this part now. I will take it up in the next post. (Otherwise you would sleep off till the end of the post).
PS: I know the scope of the title was to choose a segment and I did not even define a segment. This is cheating. You may call it. But I will be covering all this in subsequent posts.